Campaign: Absa Mega U
Channel: Mobile Rich Media
Dates: 1 July- 15 Aug 2016
Cutting edge HTML5, to load in low bandwidth regions. Highly engaging Ad unit, kept user’s attention for 20 Seconds (the Global Benchmark is 8 Sec on Ad Unit).Campaign results were above the global benchmarks for the banking and finance industry, indicating users enjoyed spending time interacting with the brand.
The Ad met all of Base 2’s objectives.
*All benchmarks are from Celtra Q3/4 Insights.